CATEGORIES

Exchange Specific Guidelines for Native Ads

Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP	Image	Title	Description	Brand/ Sponsored by	Other Notes
AdBlade	Format: JPG preferred Image size:1200x628px File size: under 2 MB	Max 25 characters (short description)	Max 100 characters (long description)	N/A	Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
AdsKeeper	Format: JPEG, PNG	Max 65 characters. Each word in the title should be capitalized	Max 70 characters. Only the first letter should be capitalized	N/A	Title and advertising text should be both grammatically correct, unique and stylistically consistent
Adyoulike	Landscape, 1800px (min) Format: JPEG, PNG File size: 100MB (max) Tips: Image should be a raw file with no text, no logo	Max 60 characters with spaces	Max 200 characters with spaces	N/A	Call to action: Max 60 characters with spaces
Avocarrot	Min width: 300, min height: 250 Format: JPEG, PNG N/A N/A	N/A	N/A	Icon image - min width: 50, min height: 50	N/A
Disqus	Ideal landscape aspect ratio of 4:3 Original source image of 640 x 480 or larger No animated GIFs	Max 50 characters	Max 175 characters 3 lines	Sponsored by: max 15 characters	N/A
MGID	Format: png, jpg, jpeg, jpg Image size: 492x328 (min) File size: 5 MB (max)	Max 65 characters Each word in the title should be capitalized.	Max 70 characters. Only the first letter should be capitalized	N/A	Title and advertising text should be both grammatically correct, unique and stylistically consistent
NativeAds	Image size: min 400x400 px, max 1200x627 px Format: JPG, PNG, or non-GIF formats File size: up to 3.5MB	The initial word and all major words must be capitalized	N/A	Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized	N/A
Patrius	Image size: min 90x90 px Format: JPG, PNG	Max 30 characters with spaces	Max 60 characters with spaces	Max 20 characters with spaces	N/A
SmartyAds	Image size: 600x314px (min) 1200x627px (max)	Max 40 characters	Max 30 characters	Sponsored by: max 25 characters	N/A
TripleLift	No text on the image Format: JPEG, PNG Image size: 300x300px (min), best size - 1200x1200px File size: 1 MB (max)	Max 30 characters with spaces	Max 200 characters with spaces	N/A	No image in the Logo field
Polymorph	Image size: min 640×480 px Format: JPG, PNG	Min 32, max 30 characters with spaces	Max 200 characters	Min 0 characters	N/A

Content Requirements

SSP	Prohibited Content	>Restricted Content
AdBlade	Alcohol Illegal drugs usage or drug related paraphernalia Online pharmacies Tobacco Firearms, weapons, fireworks, ammunition or explosives Gambling (where prohibitied) Any activities are unsafe, illegal or dangerous Content that defames, misrepresents or contains disparaging remarks about other people, products or companies Fake government grants Cash advance/payday loan PC clean up and software downloads Pornographic Violent Derogatory of any ethnic, racial, gender, religious, professional or age group Generally perceived as profane or obscene Content that endorses any form of hate Websites that contain harmful applications or programs such as viruses, spyware, malware	N/A
Adskeeper, MGID	Dating services facilitating sexual encounters Exploitation or endangerment of minors High-risk investments or impossible get-rich-quick schemes Illegal subject matter or promotion of illegal activity Illicit or digital drugs Malware, phishing, or spam Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar Misleading, inaccurate, or deceitful information Online pharmacies Poor grammar and misspellings Pornography or erotica Products or services claiming to predict the future Slanderous reports Terrorism Tobacco or nicotine Unauthorized celebrity endorsements Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights Weapons and explosives	Alcohol Dating sites E-cigarettes and vaping products Financial services Gambling Political campaign advertising Religion Self-improvement products that claim unrealistic outcomes Software downloads Subscription services Supplements Sweepstakes or contests Weight loss products
Adyoulike, Disqus, SmartyAds, TripleLift	Unmoderated UGC Extreme Graphic/Explicit Violence Pornography Profane Content Hate Content Under Construction Incentivized Illegal Content Warez Spyware/Malware Copyright Infringement Cigars Gambling	Cocktails/Beer Wine Religion & Spirituality Dating
Avocarrot	Violence Obscenity and sexual material Alcohol & Tobacco Anti or Hateful Speech Drugs Gambling Prostitution Content promoting Weapons	N/A
NativeAds	A. Prohibited products, services or offers: Alcohol beverages Illegal drugs or tobacco, including e-cigarettes Class-action suits or malpractice claims Degrees, diplomas or essays for sale Firearms, weapons, ammunition, shooting lessons or certification Fireworks or firecrackers Gambling and related games, contests or sweepstakes Illegal file sharing or hacking services Political or religious ads promoting one group over another Non-government approved pharmaceuticals and supplements Securities, financial services, high-risk investments or business scams Information harvesting Excessively personal, niche or subscriber-only content Content endangers, exploits or is generally inappropriate regarding minors Weight loss and skincare products (i.e. Garcinia Cambogia) B. Hateful, defamatory or offensive content: Close up images of body parts, medical conditions, blood or bodily fluids Hate, violence, suffering, exploitation or discrimination Bigotry, baiting or similar techniques used to promote products, services or offers Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products Defames an individual, organization, competitor or group of people C. Spam content: Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage Links to low quality content for SEO boosting Hidden links or text, links not in context with content or links that redirect traffic to parent company D. Sexually explicit or R-rated content: Total, partial or suggested nudity Sexual descriptions, references, puns or innuendo Content that is overtly sexual in nature Cannot be classified as G, PG or PG-13 Escort, prostitution or other sexual services E. Malware: Adware, malware, spyware, virus or Trojan horses Tech support content (fake system prompts) F. Government or law enforcement related content: U.S. or Canadian government offers, grants, buildings, documents, officials or symbols Law enforcement officials or vehicles promoting unrelated offers	N/A
Polymorph	A. Prohibited Content: Illegal Drugs Illegal Products or Services Gambling Firearms Porn or any other sexually suggestive Adult Content Male or Female Enhancement Any copyright or trademark infringement Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues B. Prohibited Image & Video: Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps	N/A