General Creative Guidelines

Prohibited Behaviour:

• Auto-redirects
• Pop (including pop ups, pop unders, pop overs, exit)
• Auto-download
• Spyware/Malware/ Viruses
• Expandable ads (ads that automatically expand without user's action)
• Auto-refresh

Prohibited Content:

IAB25  Non-Standard Content:

• IAB25-1  Unmoderated UGC
• IAB25-2  Extreme Graphic/Explicit Violence
• IAB25-3  Pornography
• IAB25-4  Profane Content
• IAB25-5  Hate Content
• IAB25-6  Under Construction
• IAB25-7  Incentivized

IAB26  Illegal Content:

• IAB26-1  Illegal Content
• IAB26-2  Warez
• IAB26-3  Spyware/Malware
• IAB26-4  Copyright Infringement

IAB9-9 Cigars

Gambling

Pharma

Restricted Content:

• IAB8-5 Cocktails/Beer
• IAB8-18 Wine
• IAB23 Religion & Spirituality
• IAB24 Uncategorized
• IAB14-1 Dating

Please note that all supply partners adhere to  IAB creative requirements.